Product Marketing

Product Marketing

The art and science of introducing products to the people who need them.
Jun
09
The most important concept in marketing strategy

The most important concept in marketing strategy

How I became a category designer. Oh, and some thoughts about Spikeball.
2 min read
Jun
07
Referral Marketing 101

Referral Marketing 101

Tips for getting started with my favorite paid distribution channel.
4 min read