Surprise & Delight
by Jonathan Yagel

Latest

Jun
15
5 Startup Marketing Myths

5 Startup Marketing Myths

Or, 5 lessons I learned the hard way.
4 min read
Jun
09
The most important concept in marketing strategy

The most important concept in marketing strategy

How I became a category designer. Oh, and some thoughts about Spikeball.
2 min read
Jun
07
Referral Marketing 101

Referral Marketing 101

Tips for getting started with my favorite paid distribution channel.
4 min read
Jun
05
Confessions of a Reluctant Entrepreneur

Confessions of a Reluctant Entrepreneur

I never wanted to be in business, much less start one.
2 min read
Jun
04
Your inbox is not a good todo list

Your inbox is not a good todo list

Stop marking those emails as Unread.
2 min read
Jun
03
“When can I expect a response?” — The Importance of Availability Expectations

“When can I expect a response?” — The Importance of Availability Expectations

Are clear expectations the most important component of a good relationship? I think they might be. This is true in
2 min read
May
16
How much to charge a friend for your freelancing services

Freelancing Fees for Friends — Insights from Behavioral Economics

How much should you a charge a friend for your freelancing services? Behavioral Science may explain why this question is so hard.
4 min read
Apr
11
Allow me to reintroduce myself...

Allow me to reintroduce myself...

If you’re reading this, you probably know me. And if you know me, you know that I’m generally
1 min read