5 Startup Marketing Myths
Or, 5 lessons I learned the hard way.
The most important concept in marketing strategy
How I became a category designer. Oh, and some thoughts about Spikeball.
Referral Marketing 101
Tips for getting started with my favorite paid distribution channel.
Confessions of a Reluctant Entrepreneur
I never wanted to be in business, much less start one.
Your inbox is not a good todo list
Stop marking those emails as Unread.
“When can I expect a response?” — The Importance of Availability Expectations
Are clear expectations the most important component of a good relationship? I
think they might be.
This is true in
Freelancing Fees for Friends — Insights from Behavioral Economics
How much should you a charge a friend for your freelancing services? Behavioral Science may explain why this question is so hard.
Allow me to reintroduce myself...
If you’re reading this, you probably know me. And if you know me, you know that